The Google Analytics integration block allows you to track a Google Analytics event at a given moment in your flow.

Google Analytics block

When your flow contains a Google Analytics block, under the hood it:

  • Initialize GA and track a “Page view” event on page load.
  • Track the event if any when the block is executed.

Track conversions with Google Ads

To track conversions for your Google Ad, you can add a Google Analytics block whenever you’d like to trigger the conversion event with the following properties:

  • Event action: conversion
  • Send to: <YOUR_AW_ID>
  • Value (optional): a number to quantify the conversion


To help you debug how your Google Analytics behaves, I suggest you add the Google Analytics Debugger extension to your browser.